A new pedestrian connection is making it easier for visitors to explore some of Pigeon Forge’s popular attractions, shops and entertainment destinations.
The Rockin’ Three Bears Bridge officially opened on July 22 in Pigeon Forge, providing a safe and convenient pedestrian connection between The Island in Pigeon Forge, Rockin’ Raceway Arcade and Three Bears General Store.
The new bridge creates an easier way for families and visitors to travel between these destinations without having to navigate the roadway, helping make it more convenient to experience even more of what this area of the Parkway has to offer.
A New Connection for Pigeon Forge Visitors
The Rockin’ Three Bears Bridge was created to improve pedestrian access between several popular Pigeon Forge destinations.
Visitors exploring The Island can now use the pedestrian bridge to conveniently access Rockin’ Raceway Arcade and Three Bears General Store. The connection also makes it easier for guests visiting the arcade or shopping at Three Bears to continue exploring nearby attractions and businesses.
The bridge officially opened during a ribbon-cutting ceremony on July 22, with Daniel DeLozier and Alex DeLozier of DeLozier Enterprises, Bucky Mabe, CEO of FACE Amusement Group, and Rusty Mabe, Chief Experience Officer of FACE Amusement Group, participating in the celebration.
For families spending the day in Pigeon Forge, the new bridge adds another convenient connection to the area’s mix of shopping, entertainment, dining and attractions.
Explore Three Bears General Store
Located along the Parkway, Three Bears General Store has been welcoming families to Pigeon Forge since 1979. The attraction is known as one of the Smokies’ largest gift shops, featuring more than 100,000 items ranging from Smoky Mountain souvenirs and apparel to home décor, toys, candy and locally inspired specialties.
Visitors can also enjoy a variety of entertainment and experiences during their visit, including live bears, homemade fudge, hand-dipped ice cream, an arcade and Old Time Photos.
With the new bridge, guests visiting Three Bears General Store have an additional convenient pedestrian connection to nearby destinations.
Family Fun at Rockin’ Raceway
Rockin’ Raceway Arcade, operated by FACE Amusement Group, offers arcade games and entertainment for visitors looking for family-friendly fun along the Pigeon Forge Parkway.
The new pedestrian bridge provides direct access between Rockin’ Raceway and the surrounding destinations, making it easier for visitors to add an arcade stop to their day in Pigeon Forge.
Making It Easier to Explore Pigeon Forge
Pigeon Forge is known for its wide variety of attractions, restaurants, shops and entertainment experiences, and convenient pedestrian connections can make exploring the area even easier.
The Rockin’ Three Bears Bridge brings several popular destinations closer together while providing visitors with a safer and more convenient way to move between them.
Whether you’re spending the day at The Island, looking for some arcade fun at Rockin’ Raceway or shopping for Smoky Mountain souvenirs at Three Bears General Store, the new bridge offers another way to experience more of Pigeon Forge.
About Three Bears General Store
Three Bears General Store has served families visiting Pigeon Forge since 1979. The store offers more than 100,000 items, including Smoky Mountain souvenirs, apparel, home décor, toys, candy and specialty items. Guests can also enjoy live bears, homemade fudge, hand-dipped ice cream, an arcade and Old Time Photos.
About FACE Amusement Group
FACE Amusement Group owns and operates a growing collection of family-friendly entertainment experiences throughout the United States. Its portfolio includes Arcade City, Big Top Arcade, Rockin’ Raceway Arcade, 7D Dark Ride Adventure, LuLu’s Beach Arcade and Mountain of Youth Ropes Course, and The Mirror Maize. The company also operates hospitality destinations including Guy’s Branson Kitchen and Bar and Downtown Flavortown Pigeon Forge.
FACE Amusement Group was recognized as a Great Place to Work® in 2025 for the third consecutive year. The company also supports local communities through its Bear Hugs program. For every stuffed bear won in a FACE Amusement claw machine, FACE donates another bear to a local charity. To date, the program has donated nearly 20,000 stuffed bears to charities.
FACE’s core values — Faith, Attitude, Consistency and Excellence — guide the company’s approach to its guests, employees and communities.
